Being a professional speaker might be the coolest job on earth!
PS. We don’t call it public speaking, we call it professional speaking. Its a profession, not a hobby for many thought leaders.
For many, it’s not a job; it’s a calling. It sounds weird, yet it’s true for many.
Often as the opening keynote speaker at corporate or association events, I am approached by audience members wanting a career as a speaker (I love that). If I have done my job well, I have made it look super easy from stage.
If you want to be a professional speaker, here are several ideas to help you.
You might also like to watch a video I created a gazillion years ago with even more details.
Join National Speakers Association (NSA) – this professional body comprised of experts who speak, has local chapters, free resources, international affiliations, and annual conferences. Find out more on this website.
Listen to the Speakernomics Podcast – filled with a variety of interviews from thought leaders sharing business models and techniques for the industry.
Record yourself – on your iPhone and on video. Always record video footage you might be able to use later for a speaker showreel (sometimes called a sizzle reel, which is a compilation of video footage showing you and your audience’s interactions and showcasing your expertise). Get audience shots, testimonials, various stages, close-ups, and long-distance shots to provide variety to your showreel.
Study masters – I have been blessed to be mentored by the greats that, include Matt Church, Mark Sanborn, Connie Podesta, Scott McKain,… the list is long. Check out each one of these brilliant speakers; they truly are exceptional at what they do. I am a massive fan of speakers, including Jay Baer, Tamsen Webster, Tami Evans, Erin Gargan King, and Judson Laipply and Ron Tite for how they show up in the world and share their expertise.
Read well – highly recommended books include Steal the Show by Michael Port, Thought Leadership and also Sell Your Thoughts by Matt Church, The Successful Speaker by Grant Baldwin. Million Dollar Consulting, and also Value-Based Fees by Alan Weiss. The authors are thought leaders in their fields, and these are my fave books for this profession.
Listen and learn – a few great podcasts you will enjoy in this industry include Standing Ovation by Jay Baer, Speaker Lab by Grant Baldwin, and Mike Drop Moment by Mike Ganino.
Listen intently to others and then trust your gut – you will hear so much advice, wisdom, and expertise from other professional speakers, all shared with the best of intentions for you. Make sure you filter it all and determine what is best for you.
Don’t buy everything – take 24 hours to decide before buying a book, a course, a webinar… whatever it is. One of my many mistakes early in my career was wasting many dollars and hours on anything that was recommended to me, don’t do it. Save your money. Do your due diligence.
Invest in yourself – this profession is easy to get into … and hard to stay in. Invest time and dollars to seek out the best coaches, the best resources, and the best use of your time. Remember to start with the free resources, watch videos, study diligently, and determine where you can best direct your investment and attention.
So where do you start?
Start where you are. Join a local meeting of the NSA, read magazines, buy books, listen to podcasts, and watch other speakers – this is one of the most incredible industries you will ever be part of.
Speakers are all about service and some of the most generous, committed people I have met in this industry, and we hope that’s your experience too.
Good luck with your speaking journey.
Successful professional speakers flock together. My list of speaking buddies includes Rosita Perez, Bill Gove, Bob Murphey, Lou Heckler, Patricia Fripp, Carl Hurley and more. The best of it, however, was at NSA Central Florida Chapter meetings and NSA Conventions/Workshops.
Wow that’s such an impressive list Gordon, some of the true greats are on your list!
Neen, In the eighties and nineties NSA was great. When I say they were my speaking buddies I mean we knew each other and had time for anyone who asked. Much of what I tell others about becoming a better speaker is a direct transfer from those days.
Thanks Neen – I especially like the 24 hour waiting period before buying another book or course!
for sure! It would have saved me so many dollars if I had done that early in my career LOL.
Great advice as always, Neen! The advice to listen to others then trust your gut hits home for me. In considering this as a path for many years, I’ve got lots of tapes playing in my head. NSA is indeed a great resource and is a helpful guide as well.