Luxury levers are the golden key to revenue, in any industry.

Luxury principles can transform any business, luxury market or not. These strategies are a golden key to standing out—creating unforgettable experiences and forging deeper client connections that drive lasting success.

Author, speaker and consultant Neen James introduces you to secrets from the luxury industry that will grow your business. With her experience elevation model, she offers an insider’s look into how to increase revenue from your most important clients. She shows you how, by paying close attention to your clients, you shift from transactional to transformational relationships with them. Doing so, you create lifelong advocates who will draw more and more such valuable clients to you.

The first lesson is that luxury is about experiences, not things. With this lens, James shows you how to elevate every aspect of your brand and every touchpoint with your clients. She introduces you to the five luxury levers—entice, invite, excite, delight, ignite—and offers you systems you can implement immediately to introduce the principles of luxury into your daily operations.

Drawing on world-class luxury mindset research, interviews with leading experts in the luxury industry, and her extensive background in luxury, James reveals how to set your business apart. By the end of this book, you will understand how to unlock the secrets of the luxury world of exclusive access, build advocates, increase revenue, and differentiate yourself.

To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how.

Attention Pays™ spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships, and peace, it’s time to pay attention to what matters most.

All of us are constantly being asked to do more with less. But if we can get clear about the activities that make the biggest difference to our productivity, we can get twice as much done in half time and free ourselves up to get on with whatever else we choose. This practical, easy-to-read book is perfect for people who want more control so they can manage their time, focus their attention and manage their energy. If you feel overwhelmed running from one project to the next, and wonder how you’ll ever get it all done… you can benefit from discovering how to Fold Time!