Luxury leaders need to be able to communicate with their team and their clients and also elevate every experience, that all starts with your vision!
Loved the definition of a great vision statement from Baird Retail Solutions:
A great vision statement should be:
Aspirational in that it’s about YOUR greatest dreams for the business.
Inspirational in that it provides life and direction to your day-to-day work (the root of the word ‘inspiration’ relates to breathing life into things).
Motivational in that it provides a reason for the work you and your employees do each and every day.
Your vision is future-oriented and will be achieved someday. It needs to be realistic can specific, even if it takes you many years to achieve it.
Your mission is present-oriented and will be something you focus on every day. It also doesn’t matter if the world doesn’t care about this as long as you do!
Fabulous mission statements include:
Life is Good – To spread the power of optimism.
Ted – Spread ideas.
Debeers – A diamond is forever.
If you want to conduct an ideation session with your team to create your vision and mission, let me know.
It’s best when the team helps design it with you – we have designed Team Charters, too – and that is a fun set of guiding principles the whole team agrees too – ask me about that as part of your strategic planning retreat!
