I’m so fortunate to be surrounded by brilliant entrepreneurs that have mastered their own area of expertise. When I read this blog post, recently published by Megan Kristel, owner of The Well Dressed Life, I just knew my readers needed to see it. If you are just starting to build your own brand, or are looking for ways to grow it, follow the steps below and you’ll certainly see success.
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I am (obviously) all for entrepreneurship. My life became instantly better the day I made that fateful and rather crazy decision to leave my stable and practical job over a decade ago. My ambitions at the time were less lofty than they are today, but I knew I wanted my version of having it all. For me, that was a personally fulfilling and challenging career, and to be a happy and present mother and wife.
With a tremendous amount of hard work, blind faith and a little luck, I got exactly what I wanted. Looking back, those early years were awful. Challenges and setbacks were hurled at us from left and right. While that hasn’t changed (I’m looking at you 2016) you learn to take your bruises and move on.
A common challenge I see for entrepreneurs trying to get started or someone committed to escalating their career is how to be perceived as an expert. We are operating in an economy unlike any other in our modern history. Consumers and employers value and trust expertise. If you can effectively communicate that you are a subject matter expert, you gain tremendous leverage over your competition.
Of course, you have to have some level of expertise. “Fake it until you make it” won’t work here. If you are ready to step out as an authority in your chosen field, click ‘Continue Reading’ to learn the 5 ways to show your expertise will help you whether you run your own business or are ready for your next career step.
