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Great ideas on how to be more fascinating

A MUST read book

Recently I read the fabulous book Fascinate by Sally Hogshead (yes that is really her name) and it was full of great gems, strategies and learnings on how to be more fascinating.

There were many things she says in the book on how you can be more fascinating, she even details a process for it and outlines your 7 triggers to be more persuasive and captivating – definitely a great read.

One statement that really impacted me was ‘we are networking, not connecting‘. She went on to say that we’re doing things so we can tell others we did them. “We are living hyperlinks!”says Richard Laermer. Wow – what a powerful statement. In his book Free, Chris Anderson says ‘hyperlinks are the formal exchange of attention and reputation’.

In our digital, hyper-connected world are we missing great opportunities to really connect with people we care about?

You have often heard me say ‘we don’t have time to do everything… we only have time to do what matters’.

Today decide that you will reach out to someone and truly connect with them, have a real conversation, look them in the eye, put down the remote control, get off your iPhone, iPad, blackberry (whatever your drug of choice is) and connect.

Thanks Sally for the reminder, we all need to connect more if we want to have a true impact in the world.

Now that’s productive!

Look someone in the eye... just like the cockatoos

Look someone in the eye ... just like Australian cockatoos

4 Comments

  • Neen, thank you for this post! You are positively fabulous at connecting, and building relationships.

    YOU are fascinating, in a captivating and powerful way. I love how you bring so much strong energy to your clients, your vision, and everyone around you.

    This “living hyperlinks” quote came from my interview with Richard Laermer, the high-flying founder of RLM PR. (Isn’t he brilliant?)

    Thank you for not being a “living hyperlink”!

  • Hey. Thanks for the nice plug for my quote about living hyperlinks. (But man attribute me!). Ha.

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