Recently I bought a gift certificate for a fabulous speaker friend from Fluevogs… you have never heard of them, well neither had I, however she has super groovy taste in shoes and she showed me a photo of a pair that were absolutely her; so not knowing her size, I bought her a gift certificate instead.
I was talking to thought leader Patrick Henry about building customer loyalty and he shares that you need to connect with your customers on their terms (he is a brilliant speaker by the way… hire him), anyway this example of how Fluevogs has fun with their customers I just had to share:
Email received today
Your Fluevogs can’t wait to meet you…
Your order is now complete!
1. Your order was carefully taken from our Dot Matrix and passed to our Fluevogian Elves, who started searching for your exact item(s).
2. Our well-trained packing specialist gathered everything needed to do the best packing job he could, especially for you. Only when completely satisfied with his deliverable, he sent word to the FluevogFleet using incensed smoke signals.
3. We welcomed the Fleet which always consists of three solar-powered FluevogVans – one for security, one for your package, and one for refreshments and supplies. We briefly chatted about what great taste you have and how good looking you are, but then they were off and on their way to make the final delivery.
(Please note: We occasionally outsource transportation to our well-trusted partners, as demand continues to increase and running multiple Three Van Fleets gets expensive for a small, powerful shoe company.)
It’s a great example of having fun with customers even in everyday mundane email communications – it got me thinking, how can you surprise and delight your customers with your communications?
What are your ideas on how you can make your communications more fun? Share your ideas with us here on our blog.
PS. If you want more ideas on how to increase your productivity – check out other blogs here and several eBooks you can share with your team.
