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Exceptional Experiences™

Create exceptional experiences to increase client loyalty and drive revenue

Luxury principles can transform any business—luxury market or not. In Exceptional Experiences™, author and consultant Neen James shares how applying these principles can help you deepen client relationships, stand out in competitive markets, and drive long-term revenue.

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Luxury principles can transform any business—luxury market or not.

In this USA Today Best Seller, author and consultant Neen James shares how applying these principles can help you deepen client relationships, stand out in competitive markets, and drive long-term revenue.

Drawing on in-depth research, interviews with luxury industry leaders, and her signature Experience Elevation Model™, Neen introduces five actionable “luxury levers”—entice, invite, excite, delight, and ignite—that anyone can use to elevate their brand.

You’ll learn how to turn everyday touchpoints into emotionally resonant moments that move client relationships from transactional to transformational. This is your guide to creating consistent excellence and becoming the brand people talk about, return to, and recommend.

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exceptional experiences lever 5 tablet

Turn the Five Luxury Levers Into Your Daily Practice

The Exceptional Experiences Playbook™ gives you video lessons, worksheets, and prompts built around the Experience Elevation Model™ to make the Five Luxury Levers part of how you work every day.

Explore the Playbook

Neen brilliantly articulates what we have long championed at Ritz-Carlton—that exceptional service comes from genuine human connection, not extravagance. Her concept of systemized thoughtfulness provides an elegant framework for delivering consistent excellence that leaves lasting impressions on clients.

This essential guide will help leaders across industries create the kind of memorable experiences that transform customers into passionate advocates for life."

Herve HumlerCO-FOUNDING PARNTER | THE RITZ CARLTON HOTEL COMPANY

Neen has written the book every leader of a company, service professional, and all who care about client relationships, brand loyalty, and long-term referrals should read. Exceptional Experiences does more than define luxury—it reintroduces it as something deeply human.

What I take away is this: luxury is not something you buy, it is something you create. And when done well, it becomes the reason people come back—and the reason they tell others about you. If this is what you are looking for, then start here.

Caroline K. HuoDIRECTOR | LUXURY DIVISION | KELLER WILLIAMS REALTY INTERNATIONAL

Exceptional Experiences offers a fresh, fun take on how luxury brands can stand out from the pack and connect meaningfully with customers. Neen’s energy and wit come alive through her storytelling—it's like hearing from a dear friend.

Tim MapesSVP AND CHIEF COMMUNICATIONS OFFICER | DELTA AIR LINES

Smart, simple, and implementable. Neen created a blueprint for leaders of any industry to define their differentiators through the large and (especially) the small details. This is the how-to for creating consistent, lasting impressions and supercharging brand value and impact.

Ebonne LeaphartVICE PRESIDENT, LOCAL MEDIA DEVELOPMENT | COMCAST

Exceptional Experiences: Five Luxury Levers to Elevate Every Aspect of Your Business

In this book, author, speaker and consultant Neen James teaches how luxury principles can transform any business—creating unforgettable experiences and forging deeper client connections that drive lasting success.

Available Everywhere Books Are Sold

Download bonus resources to transform your client experience

Enter your email address to sign up for Neen’s Notes, her bi-weekly newsletter, and receive these special resources delivered directly to your inbox!

1

Leverage

the Luxury Five Senses Guide to deepen your connection with clients

2

Listen

to Neen’s Exceptional Experiences Podcast Playlist

3

Learn

from the Exceptional Experiences Book Discussion Guide

More about the book

Luxury isn’t about things—it’s about how you make people feel. In Exceptional Experiences, Neen James reveals how luxury principles—drawn from world-class research and her work with iconic brands—can be applied to any business to elevate client touchpoints, foster loyalty, and spark long-term growth.

Through her Experience Elevation Model™, you’ll learn how small shifts in attention can lead to big transformations in relationships, revenue, and reputation.

Download Podcast PrimerDownload Media Kit

Key Takeaways

Luxury Experiences

Luxury is about experiences, not things. True luxury is about the moments that make someone feel seen and heard.

5 Luxury Levers

The five luxury levers—entice, invite, excite, delight, and ignite—can elevate every touchpoint and aspect of your brand, infusing luxury into daily operations.

Luxury Mindset

Embracing a luxury mindset moves interactions from transactional to transformational and deepens relationships.

Praise for Exceptional Experiences

Exceptional Experiences offers a fresh, fun take on how luxury brands can stand out from the pack and connect meaningfully with customers. Neen’s energy and wit come alive through her storytelling—it's like hearing from a dear friend.

Tim MapesSVP and Chief Communications Officer | Delta Air Lines

Neen James has captured what makes luxury experiences exceptional—genuine human connection and attention to detail. Virtuoso Members and Partners have leveraged her principles to enhance their already successful practices. Exceptional Experiences is a must-read for leaders who know that creating meaningful moments enhances our clients' Return on Life, an outcome of a successful Virtuoso relationship.

Matthew UpchurchChairman and CEO | Virtuoso Travel

Smart, simple, and implementable. Neen created a blueprint for leaders of any industry to define their differentiators through the large and (especially) the small details. This is the how-to for creating consistent, lasting impressions and supercharging brand value and impact.

Ebonne LeaphartVP, Local Media Development | Comcast

The last competitive edge in building your business: help buyers feel special and feel seen. Neen has found a way for you to systematize that advantage. Appropriately, it's exceptional!

Jay AcunzoAuthor | Break the Wheel

People don’t remember transactions—they remember how you made them feel. Neen James nails the formula for crafting experiences that excite, delight, and ignite real loyalty. This is a must-read for anyone who wants to create fans for life.

Jesse ColeOwner, Savannah Bananas | Founder, Banana Ball

No one in our industry has a deeper understanding of the luxury buyer and mindset than Neen. Coupled with her extensive executive experience in guiding strategy for many companies, this allows her to offer a pragmatic approach that can scale to any organization. The ALHI family will be applying many of these recommendations as Neen has guided us for many years now, at the complexity of the luxury space.

Michael DominguezCEO | Associated Luxury Hotel International (ALHI)

Neen delivers extraordinary insight into what truly matters in business today—creating memorable experiences that transform clients into advocates. Her strategic approach mirrors what we've implemented at High Point University, proving that genuine attention to detail and personalized service aren't expenses; they're investments that yield remarkable returns. Leaders who embrace these principles will not merely compete but stand distinctively apart in our increasingly commoditized world. This book will be prescribed reading for our students.

Dr. Nido QubeinPresident | High Point University

Offering a powerful and practical roadmap for elevating your business, this book is essential reading for leaders wanting to differentiate their brand and cultivate lasting customer loyalty by making people feel valued. A must-read for anyone seeking to move beyond ordinary service and create exceptional impact. Highly recommended.

Alexander ChetchikovPresident | World Luxury Chamber of Commerce

True luxury isn't about big and expensive objects, but small and meaningful experiences launched at a psychologically impactful point on the customer journey. Exceptional Experiences is a framework that all business leaders can follow that will transform the relationships they have with their customers.

Jay BaerAuthor of seven books including The Time to Win

In a world of faster, easier, and less human, Neen reminds us of the real luxuries of life and delivers the tools required to help businesses reconnect with their primary asset, their people. After all—we all deserve a little more luxury in our lives, and your business holds the potential to deliver it!

Phil M JonesCreator | Exactly What to Say

In a world that seems too often in a race to the bottom, chasing volume and charging toward commoditzation, Neen provides inspiration to those architects of the extraordinary. We have relied on her ability to articulate both what works and, of equal importance, why it works as we continue our quest to build our luxury brand equity.

Michael LondreganSVP, Global Operations | Virtuoso Travel

Neen makes the luxury mindset feel less like an indulgence and more like a leadership imperative. This book is your blueprint for turning attention into advocacy and champagne problems into champagne moments.

Ron TiteBest-Selling Author

In this powerfully actionable book, Neen challenges you to reframe 'luxury' from high-end and hoity-toity and to instead consider 'luxury' as humble and human: the experiences that can shape your business and signal to your customer that you care deeply.

Ann HandleyWall Street Journal Bestselling Author

Speaking Opportunities

Exceptional Experiences: Drive Revenue by Transforming Client Relationships

Are you a meeting planner interested in having Neen speak at your event?

In today’s competitive market, standing out isn’t just about what you sell – it’s about how you transform client relationships into sustainable revenue growth. Drawing from groundbreaking research into luxury mindsets and work with global brands like Ritz-Carlton, Four Seasons, and Virtuoso Travel, Neen James reveals how leaders can leverage luxury principles to attract and retain top-tier clients, regardless of industry.

Through engaging stories and proven strategies, Neen demonstrates how to create memorable experiences that capture mindshare and drive market share. Her proprietary Experience Elevation Model™ provides a systematic approach to differentiate your business and transform satisfied clients into passionate advocates.

Your leaders will discover:

  • How to identify and attract ideal clients by understanding their mindset and speaking their “luxury language”
  • Strategic systems to empower teams to anticipate client needs and deliver consistent excellence
  • Proven methods to develop client advocates who become an extension of your sales force

Perfect for senior leaders, sales executives, business development teams, and organizations ready to differentiate themselves through exceptional client service while driving sustainable growth.

See more speaking opportunitiesContact us to learn more about booking Neen

Amplify your event with The Prestige Cuvée package

Add on 300+ copies of Exceptional ExperiencesTM and receive:

  • The Luxury Five Senses Guide
  • The Exceptional Experiences Book Discussion Guide
  • A dedicated book signing at your event on the same day as Neen’s keynote
  • A champagne package of Neen’s favorite bubbles*

Learn more about hiring Neen for your upcoming event and add her special book package for your team.

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*Conditions apply, contact us for details.

THE RESEARCH | LUXURY MINDSET

What’s Your Luxury Mindset?

Luxury brands understand that luxury is a mindset and is far more about experiences than things. That mindset comes from how consumers think about luxury. Did you know that not everyone thinks about it the same way? In fact, our proprietary research study reveals that there are four distinct luxury mindsets.

Curious to know your Luxury Mindset? Complete your self-assessment – it will take you less than 5 minutes!

Other Books from Neen

Attention Pays®

How to Drive Profitability, Productivity, and Accountability

To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how.

Purchase from your favorite retailer

Folding Time®

How to Achieve Twice as Much in Half the Time

Folding Time® teaches you to manage your attention rather than your hours, enabling you and your team to accomplish more while feeling less overwhelmed.

About Neen James

Client Experience Expert

Boundless energy, sassy, and quick-witted with powerful strategies for paying attention to what matters. Neen James is a leadership strategist, dynamic keynote speaker, and the author of Folding Time, Attention Pays®, and Exceptional Experiences.

Get to Know Neen

Experience You Can Trust

world luxury commerce top books award

2026 TOP Luxury
Book Award

World Luxury Chamber
of Commerce

axiom business books medalist

2026 Axiom
Award Medalist

PR & Marketing Business Book Category

Named one of

Global Gurus’ Top 30 Leadership Speakers

(multiple years)

Trusted Advisor

to Viacom, Comcast, Virtuoso Travel, Four Seasons, the FBI, and more

Author of multiple

best-selling business books

Board Member

World Luxury Chamber
of Commerce