Have you ever heard the term ‘Thought Leadership’ and wondered what it was and who gets to call themselves a ‘Thought Leader?’ True thought leaderships shapes and shifts ideas, perspectives and focus in others.
Thought leaders don’t just know something, they are known for something. People often consider themselves Thought Leaders and yet are actually just thought repeaters. If you really want to stand out as a unique leader who drives passion and focus in others, you must know with conviction, or be willing to develop the skills that meet the following Thought Leadership criteria:
- Within your business or corporation, you are the go-to resource that best represents your brand, idea and thoughts.
- You can quickly strategize using thought leadership as a marketing strategy to operationalize your unique ideas.
- Create ideas and information your business and department can capitalize on by sharing it with the world in a way that is unique and one-of-a-kind.
Utilizing your unique talent and ideas in Thought Leadership can help you inspire and develop top talent within your company. It can also help you attract and retain a larger client base with great connection, engagement and partnership with your brand.
Question is, once you’ve identified your inner thought leader, how can you share your insightfulness to those around you?
- Capture what you know: You must take the ideas from your head and create ways to communicate them to the marketplace. Thought Leaderscan be found in any existing field of work imaginable; however, having a thorough knowledge and unique insights into a topic is only the beginning. Document what you know, your intellectual property. Become a subject-matter expert with unique insights and perspectives to share in your area of expertise. Communicate them in a way that demonstrates value, with language that is uniquely yours.
- Make your ideas known by others: Of equal importance is the Thought Leader’s ability to educate others on their ideas. It is critical to to share ideas in such a way that you inspire others to want to pass the information along to those in their inner circle. So, package your ideas in an accessible and attractive format to distribute to a market hungry for insights and solutions to problems, and those hearing your message will be eager to distribute it accordingly.
- Communicate with other Thought Leaders: Communicate with other industry thought leaders, those that are shaking up the way their industry operates. Those with unique insights and ideas often value like-mindedness. They will embrace your approach and engage others willing to listen and learn.
- Concentrate your messages to the markets that will value your expertise: Your ideas offered must be powerful enough to shift, or contribute to the future direction of an industry, community or even a whole way of thinking. If your thought leadership ideas focus on customer engagement, focus on developing relationships and creating connections with those whose interests concur. If technological ideas are what you’re known for, engage with other like-minded industry thinkers that will see the value in your message and understand the long-term impact your ideas will have.
Thought leadership is a unique skillset and way of packaging solutions to problems others may not consider. Once you’ve identified this talent within yourself, or developed the skills to be known for what you know, move forward with the communication strategy presented so you can spread your knowledge and ideas successfully.