You know how much I love to read. It opens your mind, creates great ideas and really engages you in greater thinking. I recently had the opportunity to read a book that grabbed my attention, called Talk Triggers.
Written by two ah-mazing speakers and experts in their field of powerful and relational marketing, Jay Baer and Dan Lemin, it reminds you to pay attention to your relationships and leverage referral marketing. They believe word of mouth marketing works and in their new book, launching today, they share why.
They share four talk triggers in this book: being remarkable, relevant, reasonable and repeatable. There are some fantastic contextual models in this book, which you know I love!
Make sure you get your hands on Talk Triggers. It’s a brilliant book, easy to follow and great to share. I highly encourage you to follow both of them on Twitter at @daniellemin and @jaybaer. If you want to grow your business through referrals and word of mouth marketing, get your hands on Talk Triggers. You will be so glad you did. Click To Tweet
Learn more about how they book can help you by watching my book review.