Why Profit First, by Mike Michalowicz, is a MUST Read

If you are looking for a really great business book to prioritize profitsWhy You Should Read Profit First by Mike Michalowicz, author Mike Michalowicz, has the answer. In his new book, Profit First, Mike talks about transforming your business from being a cash eating monster to a money-making machine.


This book kicked my butt! His assessments …

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Brandscaping by Andrew Davis: Book Recommendation

Read Brandscaping by Andrew Davis to Unleash the Power of PartnershipsAre you looking for a really innovative marketing book that’s going to challenge the way you think? The book, Brandscaping by Andrew Davis, has been called game-changing by so many rock stars in the marketing world.


This book is full of ideas on how to grow partnerships and grow …

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Peloton: The Poster Child of Intentional Customer Attention

peloton exceptional customer experience and attentionCreate an Exceptional Customer Experience with Intentional Attention

If you follow me on Instagram, you know I’m obsessed with Peloton. What’s a Peloton, you ask? It’s basically a bike that goes nowhere. It is also a case study in my book, Attention Pays.


John Foley, the CEO, …

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Book Review: Pay Attention to ‘A Friend of a Friend’ by David Burkus

friend of a friend david burkusI have always believed attention is about connection.


Networking is connecting.


David has shared powerful advice in a more meaningful and intentional way and I love how he backs up his social science with practical, implementable strategies to leverage our networks.


His differences between weak, dormant and

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Pay Attention to Your Marketing Content and Strategies

content marketing world 2018 cleveland ohio

Content Marketing World is the largest content marketing event on the planet. Now in its 8th year, CMWorld will attract almost 4,000 attendees from over 50 countries to Cleveland, Ohio.


CMWorld works to achieve the mission of the Content Marketing Institute – simply to advance the practice of content …

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Pay Attention to your Audience: Stand in Service as their Speaker

joey coleman michael port steal the show podcast

I loved this Steal the Show podcast episode with Michael Port and Joey Coleman as they discuss the first 100 days as a professional speaker. This delightful, insightful podcast was created to inspire speakers to inspire their audience. They focus on how to pay attention to the audience’s needs and …

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Book Review: Crisis Ready by Melissa Agnes

Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa AgnesNo matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. And yet the greatest exposure does not lie within these risks. Rather, it lies in having a …

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Book Recommendation: The Go-Giver Influencer by Bob Burg

the go giver influencer by bob burgThe Go-Giver Influencer is a story about two young, ambitious businesspeople: Gillian Waters, the chief buyer for Smith & Banks, a midsized company that operates a national chain of pet accessory stores; and Jackson Hill, the founder of Angels Clothed in Fur, a small but growing manufacturer of all-natural pet …

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Book Review: Company Culture for Dummies by Mike Ganino

Company Culture for Dummies by Mike GaninoOrganizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed.

Inside, expert author on corporate culture Mike Ganino distills company …

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Book Recommendation: Never Lose a Customer Again by Joey Coleman

Never Lose a Customer Again Joey ColemanColeman’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the First 100 Days® after the sale and the interactions the customer experiences.

While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer’s remorse …

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