One of the most important tools for any networking event is your business card. A good business card is crucial; it creates the first impression when you hand it to someone and is a lasting reminder of you and your business every time someone looks at it. What does your business card say about you?
Create Interesting Business Cards
Your business card is your calling card and can be your ‘pocket billboard’. Invest in creating an impacting card that helps people to connect with who you are and what your business is.
You might do this by:
- including a photo of yourself or your business
- creating a tear-apart card so that people can keep one half and pass the other on to a friend
- choosing an interesting paper stock or using striking colours that reflect your logo or image
- creating a folded card with a photo and story about your business on the inside.
When I first began in the speaking business I created a foldout card using an unusual sparkly paper stock. The colours I used were pink and purple, my corporate colours. Every person who takes my card comments on its design, colour or feel. I consider the initial expense of design and production as an investment in creating a memorable representation of my business.
However creative you choose to make your business card, ensure it adheres to some basics of good design and good manners:
- Make sure your name and telephone number stand out. Consider using a larger or bolder font for these key details. It helps people to locate your contact information quickly and also helps those who wear glasses, as they won’t need to reach for them just to read your card.
- Don’t forget about the back of your card – it’s a wasted opportunity to communicate if left blank. Use the space to promote your business or to provide useful tips for your customers.
- It is wise to work to a standard business card size so people can file your card and access your details easily.
Look at other people’s business cards for ideas and inspiration and speak with your designer about creating something memorable for you. Ask for feedback on your concepts and designs from a variety of people to get a feel for how different people react to your card before you settle on a design.
Getting the most out of any networking event is about more than just handing out and collecting cards. Some people seem to think the success of an event can be measured by the number of business cards they take away. The truth is it’s better to make real connections with fewer people, rather than to pride yourself on a collection of cards that you may never use. These simple steps will help you to use your business cards effectively and to know what to do next with the cards that you collect at a networking event.
Always carry your business card.
That means both in and out of business hours – even at social and sporting events; you never know when someone may need your services. Ladies, it is a good idea to keep a supply of business cards in all of your handbags while gentlemen, you may like to keep a supply in all your coat jackets.
Never hand out cards with incorrect or crossed out information.
It is not professional. Information crossed out may give the appearance that you are disorganised or don’t have attention to detail. Business cards are not expensive to print and you should ensure each one you hand out is an ideal representation of you and your business.
Keep a good supply of cards.
Don’t allow yourself to be in a position where you can’t give someone your card. Be aware of your stock and reorder before you get too low.
Ask for a business card.
When you have met someone and had conversation ask, “May I have your card?” Always ask for their card first. Once you have received it then ask, “May I give you my card?” Don’t always assume that they will want your card. It is more polite to give it to them after they have said yes.
If you want to write details on someone’s card (while you are still with them) always ask, “Do you mind if I make a note on the back of you card?” Some people invest substantial money in their cards and asking this question demonstrates your respect.
Write notes to yourself.
When you have finished a conversation with someone, take a moment to write something about him or her on the back of his or her card. This will help jog your memory when you contact them after the event.
After each networking event I gather all the cards I have collected and put a rubber band around them together with note to remind myself of which event I met these people at.
I place the pile of cards on my laptop keyboard so I that I action them the next day. Some people invest in contact management systems, and many of them are good, however you can still establish an effective contact system using basic tools such as a business card holder and Microsoft Outlook or Lotus Notes.
Schedule follow up time.
Whenever I book a networking event into my diary I always schedule another 30-minute appointment with myself for the day after the event to follow up with the organisers and the people I meet.
Send handwritten cards.
I handwrite thank you cards for those people I made a real connection with. I thank them for the time we spent, for the information they gave me or acknowledge some other connection that we made. Receiving a hand written card in the mail is so unusual and personal that it delivers with it a powerful impression, far stronger than a quick email might.
Book a 20-minute coffee.
If you have connected with someone at an event and you want to know more about them and their business, make an appointment with them for a 20-minute coffee. Twenty minutes is an easy appointment for most people to fit into their schedule. It indicates that you value their time and shows that you are genuine about wanting to find out more about them. When you contact them you might say, “I’d like to invite you for a 20-minute coffee so I can find out more about what you do, what day is most suitable for you?” Make sure you honour the 20-minutes. At the 20-minute mark I always stop the meeting and say, “I promised it would only take 20-minutes so thank you for your time”. At this point the person you are with is able to choose whether they want to end the meeting or continue.
Send a thank you to the event organiser.
Take the time to thank the organisers of the event, let them know why you found it valuable and include your business card in the envelope. There is a lot of time and energy that goes into organising events and people appreciate you taking the time to acknowledge that.